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Marketing Medical On-line, offline & Omnichannel
Currently, professionals in the sector of health and beauty that intend to carry out the promotion of your company or business, have a great variety of media that we include in two marketing techniques:
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Online Marketing.
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Traditional or Offline Marketing. ​​
Between one and/or other, if they are designed and applied correctly, an adequate brand recognition, retain current customers and attract new ones.
In World Medical Marketing we take advantage of the online channel but without discarding traditional marketing, thus we optimize in this way the success of your business, we have several tools to promote your services and that appropriately allows us to reach potential customers without expensive campaigns.
The online channel is very attractive for this sector, with many tools to sell or promote the services, for example, E-commerce, Ads with Google Adwords, Articles in Blogs, E-mail Marketing, and Campaigns on Social Networks among others.
It is known that the marketing of the health sector works to increase your services and One of the functional practices to achieve this is the use of multi-channel Marketing, better named Omni-channel marketing, which suggests analyzing all possible physical and digital channels to get closer to your future patients, but homogeneously.
DIGITAL CONTENT TO STRENGTHEN THE PROMOTION OF YOUR SERVICES
Digital channels represent the first step for his approach with your future patients, where the use of email stands out, although the rate of efficiency of E-mail does not exceed the 30 percent and that is why the content of impact to improve this range. In the case of the channel, mobile offers you different variables, for example, the sending of SMS which has almost 100 percent of open possibilities and a higher impact rate than email.
On the other hand, social networks have a popularized use and have a high impact due to the management of notifications, as well as the advantages of sharing videos and other multimedia elements.
In summary, we can state that the key to generating an efficient strategy and impact is only possible when you know your current patients in the best way, as well as the support of new technologies, to achieve promote your medical services more immediately.
Delivering quality content in the form and medium that best suits our customers is undoubtedly the great challenge of Omnichannel strategies and At World Medical Marketing we guarantee it.