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Design, Identity and Corporate Image and Media
Difference between Corporate Image and Corporate Identity
When faced with the task of creating the Corporate identity and the Corporate Image of your business, it is worth knowing the concepts of each of these terms and their marked differences:
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The corporate identity: It is the idea that globally defines the personality that arises from the values and philosophy of a company are the set of attributes that are given to a brand and that help define it.
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The Corporate Image: It is the language that defines its visual essence in a particular way, it is exclusively the visual details that characterize it and that help to differentiate it.
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To achieve these attributes in your health center, it is best to seek support from Marketing Professionals asking them that they elaborate for your center the Corporate Identity Manual, writing that concentrates in a single document on the essence of your brand from two points of view: strategic and visual. From the sum of the two arises the personality and character of each brand, that is, the vital aspects that allow you to differentiate yourself from your competition and achieve stand out in the health sector.
It compiles the strategy of your company, explaining its positioning, its brand architecture, its mission, its values, its tone and style of communication, or other aspects that make that brand representative, such as its Corporate Social Responsibility.
Y On the other hand, the Corporate Identity Manual establishes the issues of the Corporate Image, explaining its logo and its versions, the fonts and colors to be used, the photographic or illustration style, and any other graphic resource of its own.
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Therefore, if your company needs a Corporate Identity, at World Medical Marketing we offer you professional advice capable of carrying out with you a work of character global and with an idea holistic that includes all the aspects that make up and define your brand within your sector.
But also, yes what you need is to define your Corporate Image, we advise you in the realization of the specific and concrete works to design and normalize the own graphic resources of your company, that help you to represent, relate and express the values of your company.
Media and Media-training
We recommend that when you are interested in appearing, commenting on something in the media, or when the press itself begins to take an interest in your business, it is very valuable to have specialized advice that performs the functions of a Media-training, since this advisor plays the role of facilitator between your company and the media, through the correct presentation of events, achievements, and services, without falling into mistakes that could harm your image.
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We believe that being able to count on the support of a communication team who knows the journalistic criteria, is the most professional way to ensure your image, gain more presence and obtain contact opinion formers.
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We leave it up to you to assess this opinion and we will be happy to help you.
